Blogged by: Tashyra Ayers, F3 Founder & Chief Editor | Around the NFL
The three foundational principles by which Female Football Frenzy (F3) was founded are football, fashion, and philanthropy – and on our first day’s visit to the Windy City (and yesterday’s weather did not disappoint) – we were able to celebrate the creativity and passion for fashion with a trio of brilliancy in celebrity stylist Dex Rob, fashion designer Daniel Patrick, and sports publicist and Sonador Boutique owner Ari Nicole.
Celebrity stylist to your favorite athletes, DexRob paid Chicago a visit yesterday by hosting a posh pop-up shop at Chicago’s Sonador Boutique. This intentionally scheduled event for the 2016 NFL Draft was the perfect way to jump-start our coverage for NFL draft week.
Owned by sports publicist and entrepreneur Ari Nicole, Sonador Boutique welcomed DexRob and Daniel Patrick in her manicured shop. (Did I mention that I love this trio?!) The boutique owner being a female sports publicist, the stylist with a client roster of professional athletes including Thomas Robinson of the Brooklyn Nets, Tyrod Taylor of the Buffalo Bills, Major League Soccer player Jozy Altidore, Kam Chancellor of the Seattle Seahawks, and Torrey Smith of the San Francisco 49ers to name a few. Patrick whose “…style is influenced by Yeezy yet a little more affordable,” said DexRob – displayed his Kanye-inspired line while wearing his garments with precision.
DexRob – yes a Philly native – has taken that Brotherly Love swag and influenced the elite athletes of the NFL, NBA, and MLB. His eye for creativity, full of vision recognized an untapped demographic and seized the opportunity to become the go-to style eye for professional athletes. “Athletes are competitive by nature,” DexRob said when I asked the difference with styling athletes vs the Mom of three. “They naturally want the best of everything; they want to be the best, have the best, drive the best, and wear the best. It’s in their nature as professional competitors,” said DexRob. The long-time stylist is widely successful in his endeavors; has been seen featured in print publications, and as a guest speaker on several professional fashion and entrepreneurship panel discussions.
Ari Nicole’s petite frame spoke volumes of her giant influence as a sports publicist and owner of Double Coverage PR. From Miami to Chicago Ari ensures that her clients are represented most accurately in the media and in life. When asking about Sonador Boutique aligning with Double Coverage, it absolutely makes sense that Ari became a retail business owner. “The store opened two years ago,” Ari said of Sonador Boutique. “I am a publicist to professional athletes and found myself styling my clients on the go. However, I’ve always had a love for fashion and decided to open a store. It cuts out the middle man and my clients can get their clothes faster. It’s an easier process,” said Ari Nicole. Alleviating the passive approach to styling her clients, Ari became a one-stop-shop for her professional athlete clientele by opening Sonador Boutique. Brilliant.
Sponsored by McDonald’s, the DexRob Pop-up Shop featuring Daniel Patrick’s designs was a quaint event that welcomed some of the areas (and not-so-local) most stylish including businessman, entrepreneur, and brother to all-pro Running Back Brandon Marshall, Fred Marshall. From Chicago to New York to Philadelphia and Atlanta this gathering of visible fashionistas and fashionistos was complete with professionals who embrace the art of creativity and the business thereof.
Female Football Frenzy (F3)
FOOTBALL | FASHION | PHILANTHROPY