I landed in San Francisco exactly 29 minutes ahead of schedule, one hour and 31 minutes before I could drop my luggage off at my AirBnB; two hours and 31 minutes before check-in and countless hours before one of the most epic Super Bowl 50 (SB50) weekend events that would take place. So, I decided to have my car take me straight to Paramount Theatre in Oakland from the San Francisco Airport – bags and all – so that I could finally meet the mastermind and her Bay Area event manager in person after weeks of emails, conference calls, and text messages. I am glad that I did.
As a Public Relations (PR), marketing and business development professional nothing gives me more personal professional satisfaction than to see the successful bridging of two elements into one setting, and one time to serve a common purpose and to reach a common goal…and the Super Bowl Gospel Celebration has done just that.
Founder and CEO, Melanie Few has done an outstanding job at merging the worlds of football and faith into one setting, at one time to propel a spiritual and hope-filled message in a time everyone is consumed with self. Probably one of the most unique attributes of the Super Bowl Gospel Celebration and its longevity is the NFL Player’s Choir. That’s, right…you heard me! A choir complete with your favorite athletes past and present singing and giving glory to the Most High!
The pre-show buzz was what it would normally be for a televised event of this magnitude – it was what I expected and am accustomed to, to say the least. Stage and production managers setting up, “The Truck” (only for those who know what the ‘truck is – most importantly, what it does) already parked by the rear entrance; staff making bee-lines, executive teams reviewing notes and timelines, and volunteers itching for their next assignment. BET on-site. Talent arriving for sound check. It was a production.
Eventually, came show time.
Perhaps one of our favorite moments of the evening was pro-bowler, MVP, and retired Wide Receiver of the Oakland Raiders, Tim Brown playing his tambourine center-stage between the NFL Player’s Choir, recording artist and somewhere in the Heavens, his God. He also received the Lifetime Achievement Award. It was a sight to behold, and a heartfelt moment for the touch. Coupled with New York Jets’ Wide Receiver, Joe Anderson who gave an amazing testimony of victory and triumph which could not have been obtained without the power of God!
Anthony Hamilton & the Hamiltones took us to church – fo’ sho’ – and Pastor Charles Jenkins gave us some worship and praise. He also shared a touching moment backstage with Joe Anderson. The high-energy and unforgettable performances and ministries of Tye Tribbett and duo for the night, Kierra Sheard and Canton Jones brought the house down. We enjoyed the collaboration of the NFL Player’s Choir and KEM and of course, this year’s winner of The Voice Jordan Smith!
Hosted by The Real’s Adrienne Bailon, and Brandon T. Jackson the 17th annual Super Bowl Gospel Celebration (SBGC) promised to be one of the most epic moments of Super Bowl 50 weekend. And, it is was. Not to mention, it is the ONLY NFL-sanctioned concert that exists. Over the years SBGC has hosted artists including Mary Mary, Mali Music (one of our faves) Donnie McClurkin and many more!
To say the least, Melanie Few’s movement in SBGC is brilliant! In a sports dominated by hard-hitting men who’s ultimate goal is to get the pigskin into their end-zone, stopping their opponent by any means necessary, praise and thanksgiving is in order! This injury-prone sport with concussions as common as a cold, we, on behalf of the players, thank God and SBGC’s CEO Melanie Few for her 17 year vision.
Last night’s affair will be televised on BET, Super Bowl Sunday at 10am, 9am Central. See our Instagram (IG) page (F3 IG ) for more photos from last night’s event. Use the hashtags #superbowlgospel and #F3atSB50 & #F3inCali to search.
Keep going, Super Bowl Gospel Celebration! Without Christ, nothing else is possible! But, with Him…all things are!! We look forward to seeing you in Houston for Super Bowl LI (51)!