Since the beginning of time, fashion has influenced how we think, our perception of others, and until recent years caused some to measure one’s success by their appearance. As with anything that is influential or influenced by society – even defining some facets of it – fashion has and continues to evolve. No longer can you, or should you rather, assume someone’s economic state based on the brands splattered across their backs, or by the red bottoms on their 6 inch heels. No. The wealthy stay wealthy not because of the number of Versace shirts they purchase, but because of their ability to make their money, make money. Now, don’t get me wrong their white tee is indeed anywhere from $100 – $1,000 per shirt compared to the average person’s $10 for a pack of 6 from Walmart; however, it isn’t the measure of the man as once perceived by the human race – at least by some Americans. Some of the most well-dressed celebrities – living and deceased – got down and dirty when it came to being humanitarians and changing their communities. The legendary Audrey Hepburn is one. Before her 1993 death, Audrey spent the better part of her last days, right up to the month before her death serving the most forgotten parts of S. Africa and other third world countries. Such is the case for many present-day, household names whose daily attire does not speak of their commitment to giving back – or does it? Restauranteur and entrepreneur extraordinaire, Steven Starr is an example of a clean-cut, unassuming multimillionaire who is known to wear a black V-neck tee, blue denim jeans, black shoes and a leather jacket as he discretely walks in and out of his restaurant chains in Philadelphia.
When infusing high-fashion names and brands like Tom Ford and Kristin Cavalleri into the mix, you cast the net wider and expose the influence of sports, namely football, on fashion and vice versa. Not sure about you, but F3 LOVED the sequins Tom Ford runway dress featured at this year’s Mercedes-Benz Fashion Week (MBFW). The knee-length cocktail dress bought together the mantra of the football fashionista,
hip-hop and lovers of the Magna Cartar Holy Grail (MCHG) movement. The football influenced, Jay Z branded number hit Instagram pages like wild-fire, including our own. Fashion Police’s Joan Rivers and her #JoanRangers have gotten hold of the sports influenced buzz and dedicated their Friday night TV set to the seemingly undying sports trend. So what does this mean to the fashion world? What does this mean to the world of football and sports? We say, someone – probably a woman – recognized the need to take advantage of women’s buying power and decision-making in the household and target us ladies for all things NFL, sports, and merchandising.
From Marchese to Victoria’s Secret, in recent years the NFL has recognized arguably the most important person in their apparel ad merchandising business: the female fan! In the 2012 article written by Alicia Jessup Forbes Sports Money writer, she states:
“In recent years, the league has seen women grow to become over 44 percent of its fan base, with 60 percent of females over the age of 12 identifying themselves as NFL fans. Last season, 80 million women watched NFL games and roughly 310,000 women attended NFL games each weekend. Recognizing women’s interest in the NFL, the league has sought to find new ways to cultivate female fans’ passion for the game. One of the most significant things that the NFL has done recently to accomplish this, is overhauling its women’s apparel strategy.”
“The NFL’s research and subsequent approach have proven to be successful. Last year (2011) the NFL brought in $3.2 billion from sales of its consumer products. While the league does not specify what percentage women’s apparel sales contributed to that amount, one can assume it was a significant portion given the efforts the NFL has taken to revamp its women’s apparel strategy. ”
Now, we all know the saying “If it don’t make dollars, it don’t make sense (cents)!” Well hunty, I’m here to express my 100% support of the NFL – this marketing move clearly makes dollars AND cents! The high-end fashion industry clearly agrees as their runways are influenced more and more with the jersey number and iconic sleeve stripe.
Fashion continues to influence and be influenced by the ever-changing, forward-thinking forces that live and breath in the Earth. The creative forces who invent bodies of work in music and clothing understand the importance of bringing together their entities for a common purpose to reach a common goal. The female football fan, or football maven as F3 calls them is also the wearer of Givenchy and attends London Fashion Week annually. She is the kind-hearted fashionista who gives back to her community yet decides whether to have mild or hot buffalo wings (or both) for Super Bowl XLVIII. She flawlessly prepares the wings in her customized Marchesa or Kristin Cavalleri jersey-dress.
So, yes. Fashion is an influencer and it’s influenced. Fashion evolves. But it is the elegance of a stylish fashionista football maven that will remain priceless!
Follow F3 on Twitter @frenzy03 and on Instagram @FemaleFootballFrenzy. Email us at firstname.lastname@example.org for your sports, fashion, or charity event coverage.